I picked up this new cereal for my little guy a few days ago -- the little guy who screams and whines and throws fits at breakfast. Clue: Maybe he hated what I was feeding him? Interestingly, as soon as I switched his old cereal for this new stuff, Multi-Grain Cereal (organic with probiotics) from Happy Baby (endorsed by Dr. Sears, too), the fits have diminished. While I can't say there hasn't been an occasional breakfast-time meltdown, I can say that he's happier and he's EATING breakfast. You can find this stuff at Whole Foods.